Company: Bailey Creative
Location: Guelph, Ontario
Position: Part-Time Leading to Full Time
About Bailey Creative:
At Bailey Creative, we’re more than a digital marketing company. We’re a creative hub, fusing the power of storytelling with an in-depth understanding of digital landscapes. We breathe life into brands, implementing creative designs with strategic insights. Our team thrives on collaboration and innovation, and we’re looking for a Part-Time Social Media & Digital Ads Specialist to bring their unique flair to our dynamic ensemble.
Job Overview:
The Part-Time Social Media & Digital Ads Specialist will play a pivotal role in shaping the digital identities of our diverse clientele. This role is perfectly suited for a digitally savvy individual with a knack for visual storytelling, a sharp eye for design, and a strategic mindset towards online advertising. Working in synergy with a Client Relationship Manager and a Content Creation Specialist, the ideal candidate will craft compelling graphical templates, spearhead engaging ad campaigns, and analyze their performance to drive digital success stories.
Key Responsibilities:
– Design visually captivating graphic templates and customized designs for social media posts, ensuring alignment with client branding and content strategies.
– Develop, manage, and optimize social ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and more, targeting specific audiences to meet client objectives.
– Execute comprehensive ad testing strategies, comparing variables to determine the most effective approaches.
– Master the use of Pixels and other analytical tools to track, measure, and report on the performance and effectiveness of ads, providing insights and recommendations for enhancements.
– Collaborate closely with the Client Relationship Manager to understand client needs, receive feedback, and iterate on strategies for continual improvement.
– Work in tandem with the Content Creation Specialist to ensure a seamless blend of compelling copy and visuals.
– Stay ahead of digital marketing trends, bringing innovative ideas and up-to-date expertise to the team.
– Experience with Google Ads is an asset.
Qualifications:
– Proven experience in graphic design, with a portfolio showcasing created social media graphics and ad designs.
– Hands-on experience with creating, running, and optimizing social media ads.
– Proficiency in using Pixels and other ad measurement tools to evaluate campaign effectiveness.
– Strong understanding of social media platforms and their advertising capabilities.
– Adeptness in working with graphic design software (e.g., Adobe Creative Suite, Pixlr, and/or Canva).
– Ability to collaborate effectively in a team setting.
– Excellent time management skills, with the ability to handle multiple projects in a fast-paced environment.
– Strong communication skills, both written and verbal.
– A passion for digital marketing and a drive to stay abreast of industry trends.
How to Apply:
Does this sound like you? Please send your resume, cover letter, and portfolio (or links to your work) to mark@baileycreative.ca. Use “Part-Time Social Media & Digital Ads Specialist Application" as your subject line.
At Bailey Creative, we celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage all interested applicants to apply and look forward to meeting you!
Pay will be commensurate with experience.
