Happy New Year! We know that this year has been challenging for most businesses and we want to start this year helping you get back on your feet. The new year is the perfect time to reflect on your marketing strategies and make adjustments. This year forget making resolutions you won’t keep and instead, focus on smart goals that will take your business to the next level. Ring in 2021 with these powerful business goals that will significantly help you improve your online presence and grow your business’ success.
Goal #1: Solidify Your Brand
The terms “brand” and “branding” get thrown around a lot but the idea of building and solidifying your company’s brand essentially centres on the idea of identity. The point is to get your business seen and become known by your target audience – put more simply, increasing brand awareness. What do you want your reputation to be? Really take the time to consider even the smallest of details within your logo, brand colour scheme, communication tone, and overall look to make sure they all have the impact you want on your customers.
Goal #2: Define and Connect with Your Target Audience
Speaking of customers, make it a priority to figure out who your current and ideal audiences are. You could create the best quality marketing content, but if you have no idea who you are trying to reach, then it becomes ineffective. Do your research into your target market (who, where, when, how, and why) so that your business can appeal to those who are most likely to engage with you. Defining your audience will provide your team focus so that all of your business decisions are tailored to engaging with the correct consumer base.
Goal #3: Build and Update Your Website
We know we hark on this one a lot, but the fact of the matter is that you simply need a quality website and online presence to successfully operate in this century. Any business, no matter the size, should have a website that is updated regularly and accurately reflects your brand’s message. Think about all the potential customers you are losing if web users can’t find, learn more, and connect with your business virtually. Having a high-quality website helps you reach people at all times of the day, extend your business outside of a physical location, and allows you to better build your brand awareness.
Goal #4: Get Social
Another thing your business should definitely have to be successful in 2021 is social media. Even if you think social media is not for you or you don’t quite understand it, remember that a very strong majority of your consumers do and are using it to research your business. You don’t need to jump headfirst into this world by creating new accounts on all the social media platforms. Instead, we recommend starting with the social media platforms that are right for your business and go from there. Social media is the place to be if you want to start building a loyal following that actively wants to know more and support your business.
Goal #5: Start a Blog
People often think blogging is too old school and obsolete but that is far from true. Blogging is a powerful way to engage with your customer base, build your credibility, grow your brand, and provide your readers with valuable information. Creating your own content is still an extremely powerful way to engage with your audience on a more personal level while also making sure you are consistently updating your online brand and staying present in the mind of potential new customers.
Goal #6: Rank Higher Through SEO
A wonderful by-product of good blogging is an increase in your Search Engine Optimization. This remains one of the best ways to grow your business and should be at the top of your goal list this year. Focusing on improving your SEO rankings will help you attract new potential customers and drive more traffic to your website. Optimizing your website for search engines improves your company’s visibility, especially for customers who are searching for your type of products and/or services.
Goal #7: Become Mobile Friendly
Not optimizing your website for mobile users is doing tremendous harm to your business. The majority of mobile users will never return to your site if they have troubles and will often switch to your competitors’ sites instead. Your mobile-friendliness impacts almost every aspect of your business if it is driving away potential clients. Make sure your website is optimized for smaller screens by analyzing responsiveness and load times, enabling Accelerated Mobile Pages (AMP), or even making a new mobile app specific to your business.
Goal #8: Enhance Your Emails / Newsletters
Similar to blogging, email marketing is often mistakenly viewed as outdated. Don’t overlook the power of email newsletters when it comes to meeting your brand awareness, acquisition, conversion, and retention goals. Email is still a primary tool for generating new leads because it allows your brand to consistently build relationships with those who sign up for your newsletters. Sending regular emails to your clients is a great way to promote new sales, launch new products and/or services, and share the inner workings of your business.
Goal #9: Create Video Marketing Campaigns
Video content is becoming more and more important for your company’s online presence. Well done video marketing helps your company stand out amongst a crowd and lets you showcase your brand in action. If you are looking for a boost in conversions and search engines while also building trust and engaging with all audiences, then video marketing is the way to go. You can make these videos as simple as quick product explanations, how-to videos, introducing your team, or outlining how and why your business got started.
Goal #10: Conduct Analytics
After implementing your new digital marketing resolutions for this year, don’t forget to run some analytics on them. The final step of any well thought out marketing plan is to measure and assess your strategies so you can see where you need to improve. This can include monitoring your social media demographics and analytics, running regular tests on your site to see what pages and content are performing the best, and watching what changes best improve your search rankings.
Bonus Goal: Leave the Work to the Professionals
The best gift you can give yourself and your business this year is hiring Bailey Creative! Our digital marketing experts are here to create marketing strategies and communication plans that will help you achieve your 2021 business goals. We specialize in everything from SEO, Web Design & Development, Social Media Management, and more that will help make 2021 your most successful year yet. Give us a call at (519) 837-8333 or send an email to firstname.lastname@example.org to start this year off right!
Want more digital marketing advice, tips & tricks, articles, and facts? Don’t forget to sign up for our monthly Digital Digest newsletter to stay up to date on our services and ideas! As a digital marketing agency, we’re here to answer any questions you may have and to help your business grow online to reach new consumers. Contact us if you’re ready to improve your online channels and build your brand’s digital marketing potential.